The best internet marketing techniques for companies.
This terms simply explains the concept of marketing techniques used which are solely internet based, sometimes described as digital marketing. I will begin to explain to you what internet marketing concepts there are so that you can decide which one suits your needs.
Search Engine Optimisation
SEO for short, its the no. 1 form of internet marketing as it accesses the biggest audience, i.e. people looking on the internet for companies like you. Someone will usually type into a search engine the keywords that they think will return the type of companies like you. For example, you might type in ‘builder in chelsea’ to find a builder who covers the chelsea area. SEO is a service that will result in your website being ranked on page 1 of search engines. If your business is on page 1 for a varied amount of keywords then you will drive more traffic to your website. What do you think that more traffic will result in? Sales of course!
Pay Per Click Advertising
This is a form of advertising where your company will appear in targeted areas such as search engines, youtube and websites. The idea is that you pay a ‘per click’ rate per day such as £0.11 per click and when someone looks for companies like yours or have expressed an interest in companies like yours recently then your advert will appear, only when they click on your advert will you be charged. There is a fine art to getting this process right so you are far better off hiring an internet marketing company such as us to get you the best adverts for keywords that will convert into sales.
Arguably the biggest shake up of internet marketing since the internet started Google +, Facebook, Twitter and Linkedin are the more popular methods of marketing businesses online. Each has their own benefits, for example, if you want to introduce yourself to potential B2B customers then Linkedin is a great way of doing that, simple create an account and start looking for individuals who represent businesses. Google +, Facebook and Twitter on the other hand are great ways of building your brand towards groups of communities such as hairdressing etc.
First and foremost you need to create an account and then edit the design of your account so that your brand is reflected professionally, like any public facing marketing aid, your social networking account should look professional. Your customers are far more likely to take your social networking account more seriously if its branded rather than looking basic.
Your accounts should ideally be updated regularly in order for people to be genuinely interested in following your company, linking back to blogs or other interesting content is always a good thing to do and will also boost your search engine rank. Keeping people up to date with whats going in in the industry is a great way to tell people that you are in touch with whats going on and you are a pro-active company. This all installs trust and in turn it should result in a better brand awareness and increased sales.
We can manage your accounts for you, we post, tweet and connect on your behalf, think of us as your very own PR company!